B. Toys - Preschool

How did B. come to be?

They dreamt it. After decades of making toys, a team of their designer-friends at DoodleDo, in partnership with family-run manufacturer Battat, decided it was time for toys that made a difference. To the world and the children in it. As parents we all hold the opportunity of a lifetime, literally, in our hands. The formation of little humans is our legacy, our gift to the world. Who those children become happens in the daily decisions, in the fleeting moments of everyday life. Even in what toys kids play with. At the end of the day, we all buy toys to help us raise our kids. Good and happy kids. Fair. Honest. Kind. Good. Happy. Hence our toys. With the one-letter name. Creative, intelligent, delightful. And much more important, generous is the way we want our kids to B.

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NOTE FROM B. Toys - Preschool:

B. ready for the unexpected.

You're right. The colors are a little different.

We don't spend a lot of time thinking about how things are supposed to be.

Instead, we create toys that inspire individuality.

The designs don't line up with mathematical precision.

The look, feel and function are inspired by the world around us. By our children's faces. Our dreams. Our own childhoods. Our travels. By Peruvian textiles and New England foliage. By a pretty bar of soap that gave us a moment of delight.

Our process? Part joy. Part love. Part mischief. Part serendipity.

You'll notice even our packaging feels a little different, both in your hands and to the Earth. We try to make life easier for moms and dads whenever possible.

And our commitment to children goes well beyond the one chasing his sister around the house with one of our drumsticks.

At the end of the day, our goal is to be bigger than a toy company.

We want to be a voice to children that says it's okay to be curious, to be pensive, to be loud, to be happy and sad all at the same time, to be generous, to be afraid, to be quiet, to be wild, to be fun, to be open, to be scientific, to be poetic, to be giddy, to be serious, to be smart, to be free, to be you.

Just B. Just you. B. you.

B. nice to the planet. (As far as we know, it's the only one with chocolate on it.)

The difference in our packaging goes way beyond the surface. We scrutinize every piece to ensure its impact on our children's world is as light as possible. Minimizing. Using recycled materials. Packaging toys in bags you'll love to reuse. Designing boxes to become pretty trays to hold tiny treasures. Even making some packages reversible to become gift wrap. Our inks are soy-based and our varnishes water-based. Every single bit of our clear plastic is recyclable and marked #1, the most widely recycled plastic available. (Bet your town takes it.) And when we simply have to create a tie to hold a toy in place, it's made out of 100% recycled polypropylene (PP), easily recycled again. To us, recycling is more than a stamp. It's a commitment. To the world and the children in it. Offering items like activity tables, art supply toys, furniture, pretend play, rollercoater toys, games, magnetic fun toys,waiting room toys, wall panels and other fun items for commercial and residential or industrial play.

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