Fisher Price Toys

Fisher-Price exists to make childhood fun and enriching. Through our breadth of products and services, we support families with young children, helping them build skills that will last a lifetime. And we've been doing that for generations-since 1930, in fact.

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NOTE FROM Fisher Price Toys:

Our story
It was 1930 when Herman Fisher, Irving Price and Helen Schelle combined their talents to create a different kind of toy company. With the Great Depression looming, it may not have been the best time to launch a new business. Luckily, the whimsical nature and magical surprises of their first toys quickly caught on. And they became lasting hallmarks of Fisher-Price products. Another enduring legacy is the founder's creed, calling for:

Intrinsic play value
Strong construction
Good value for the money
These principles still guide us in our decisions today.

Fisher-Price headquarters
Fisher-Price is headquartered where it was founded, in East Aurora, New York. It's a small, historic village 20 minutes southeast of Buffalo-a close-knit community with charming homes, gently rolling hills, good schools and friendly, hardworking neighbors.

Community support
Our heritage includes long-standing support of the communities where we do business as well as programs that benefit children. Our parent company, Mattel, is the largest toy manufacturer in the world, and Fisher-Price's philanthropic programs fall under the umbrella of the Mattel Children's Foundation. Across all divisions of the company, we believe it is our responsibility to lead the way in making a difference in the lives of children in need. Additional information about our corporate giving guidelines and on-line applications can be accessed through Mattel's web site at

Global vision
As one of the world's leading manufacturers of babygear and preschool toys, Fisher-Price believes deeply in the power of innovation and fun to bring out the full potential of the world's children. We continue to grow around the world, conducting business in 145 countries and producing toys in more than 37 languages.

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