Plasmacars - by Plasma Cars -

Plasmacars - by Plasma Cars, The PlasmaCar is a plastic ride-on toy car designed for children, made popular by Canadian toy distributor PlaSmart. The PlasmaCar can be propelled by wiggling the front steering wheel which is attached to two pivoting wheels touching the ground. It harnesses the natural forces of inertia, centrifugal force, gravity, and friction in order to drive the car forward and backward. It does not require a power source such as batteries, fuel, pedals, or gears - it simply runs on the child's ability to wiggle the steering wheel. It can be operated indoors and/or outdoors, though it works best on a smooth, flat surface.

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NOTE FROM Plasmacars - by Plasma Cars


In early December 2002, an Ottawa entrepreneur named Timothy Kimber discovered the unique ride-on toy as he was shopping in an Ottawa shopping center. It was then called the Fun Car, and was on display at the mall, free for children to test drive. Kimber, fascinated with the product, located the Asian distributor and proceeded to ask questions regarding the Fun Car. Kimber discovered that while the Fun Car sold well in China, it had virtually no presence in Canada or the United States. Surprised by the news, Kimber sought out to bring the Fun Car to North America because of its marketing potential. After much conversation with the distributor, Kimber negotiated to assume distribution and marketing rights for the Fun Car in North America.] In 2003, Kimber set out to bring the Fun Car to the North American market. With approximately 1,500 ride-on units, Kimber put together a plan to expose the toy, and started by displaying it at the 2003 Canadian Toy and Hobby Show. Within a month, Kimber had created a company name (PlaSmart - pronounced Play Smart), website, and provided marketing materials for the Fun Car, including a demo video. More importantly, he decided to change the product name from the Fun Car (deemed too generic and dull) to the PlasmaCar, a name he borrowed from the world of consumer electronics where the hottest "toy" for adults was the Plasma TV. The name change caught the attention of customers and retailers, and the PlasmaCar became a popular item at trade shows. It was a big hit among children, and can even support adults weighing upwards of 100 kg. With the popularity of the PlasmaCar rising, Kimber moved the business to an Ottawa office and warehouse unit. Distribution of the PlasmaCar was handed over to a more established supplier with confirmed connections in the toy industry. However, the arrangement was short-lived. Within six months, distribution rights returned to PlaSmart in late 2003. The PlasmaCar is currently sold worldwide.

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