Power Wheels Battery and Electric Powered Ride on Toys -

Power Wheels Battery and Electric Powered Ride on Toys, Fisher-Price riding toys. Browse durable, safe, fun Power Wheels ride on toys. Jeeps, cars, trucks, SUVs, 3 whelers and more

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NOTE FROM Power Wheels Battery and Electric Powered Ride on Toys


Power Wheels is a brand of battery-powered ride-on toy cars for kids ages 12 months to seven years old. Power Wheels ride-ons are built with kid-sized, realistic features - in some cases, real working features like FM radios, opening/closing doors and hoods, power lock brakes, and both forward and reverse motion.

History - The Power Wheels brand name dates back to 1984, when San Francisco-based toy company Kransco acquired Pines of America, makers of battery-powered vehicles for children. Two years later, Kransco renamed the line "Power Wheels". By 1990 sales of the battery-powered vehicles reached over 1,000,000 per year. In 1994, Power Wheels was purchased by Mattel. Following Mattel's acquisition of Kransco, the Power Wheels line immediately became part of Fisher-Price toys out of East Aurora, New York. With the addition of new vehicle licenses the new Power Wheels by Fisher-Price and Mattel lines did well. In 1999, Fisher-Price announced the Harley-Davidson Motorcycle Ride-On - which contributed to a year of record sales for the entire product line.

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